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Going Global - understanding the marketplace, your key to business success

handshake with the world in the background

Every business dreams of international expansion.

But it takes more than just a knowledge of global customs and how other countries do business.

Or appreciating overseas consumer practices.

Understanding the marketplaces of the world is the key to your worldwide business success.

Imagine knowing them as well as you understand your own.

Your products selling out in other countries.

Your brand awareness booming in cities you’ve never visited.

Your company name known across the world.

But how do you turn it into a reality for your business?

Uncharted Territory

man stood in a cave on a rock looking backwards

According to this Webretail article the global eCommerce market will reach $6.3 trillion in 2023. And will continue to grow.

It’s estimated that by 2025, world online shopping could exceed $7.5 trillion, and will account for almost one quarter (23.6%) of all consumer spending.

We know the giants of online retail like Amazon, eBay, Rakuten, and Alibaba.

Thanks to them, the route to the global marketplace has never been easier to find.

But who are the rising stars?

Who are the big players on other platforms that could sell your niche products around the globe?

Amazon alone generate 4.5 billion monthly visits. They’re the most popular e-commerce platform in the world.

But what about Allegro?

Allegro are Amazon’s largest competitor in Poland. Overlooking them when branching into Poland would mean missing out on 33% of the e-commerce market.

The marketplace doesn't begin and end with Amazon.

Ignorance is Loss

Not every problem can be solved by throwing money at it, no matter how deep your pockets are. Even coffee colossus Starbucks discovered this the hard way when they set their sights on continental expansion.

In its first seven years in Australia, Starbucks accumulated losses of $105 million.

Some sources say that trying to slot their ‘fast coffee’ model into a sophisticated coffee culture was the main cause. Others blame their failure to adapt their menu to appeal to the Australian coffee consumer. Each of them agrees on one thing though.

Starbucks failed to do the research they needed to understand the market they were trying to conquer and paid the price.

So how can you take advantage of the international markets you’re hoping to develop in?

What do you need to understand?

The Culture

flags of the world

The cultural subtleties of a country, the language, and its people isn’t something you can learn from afar.

You need to immerse yourself in the hustle and bustle of the day to day. Make mistakes and adapt.

It can’t be learned.

It has to be lived.

The People

crowded street with lots of food sellers and people shopping and walking

There are some things consumer behaviour surveys, statistics and data can’t show you, no matter how extensive they are.

You have to see how the people of the city you want to sell in behave.

Watch how they buy, sell, and negotiate.

The Language

street signpost

Navigating language barriers can only be achieved through conversation.

If you know the marketplace cultures of the world. And they understand the language of your business.

Your message will never get lost in translation.

A Map of the World

When worldwide marketplace success depends on precision, intelligence, and an understanding of local customs, a partner with offices on five continents and an efficient, global way of working built upon first-hand experience, could show you the way.

Covering 63% of marketplace sales worldwide.

Offering a well-established partner list, merchant of record and an optimised supply chain, which are just a few of the moving parts when looking at international growth.

Combining global expertise with invaluable local knowledge is what holds it all together.

Your business, service, or product expansion gets a strategic advantage based on a comprehensive grasp of the markets and your best route into them.

Your profits, margins, and sales increase due to ground-level involvement handling logistics and costs.

Your brand message, advertising, and visibility are delivered to your target audience in the places it will be noticed.

Let us be your guide to marketplace us today

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