Marketplace:
A Strategic Channel for your brand
What is an online marketplace and why it matters
Online marketplaces like B&Q, Amazon, eBay, John Lewis, ManoMano, and specialist vertical platforms bring together sellers and customers in one digital space. For brands, they offer a fast way to scale across Europe without building a full e-commerce operation.
But here’s the truth: even great products can go unnoticed, because you can’t buy what you can’t see!
Why marketplaces are attractive to brands?
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Massive reach: Instant access to huge audiences across multiple countries.
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Rapid feedback: Customer reviews and behaviour help you learn fast.
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Lower barrier to entry: No need to build your own e-commerce website.
Marketplaces function as a world with their own rules. Visibility is never guaranteed because algorithms tend to reward products that already perform well. Simply being listed is not enough, you need to stand out.
Meet our marketplace expert,
Nils Kernchen
Nils has led marketplace strategy at ManoMano UK and Germany, bringing deep experience in scaling brands across Europe. He believes that ‘every great product deserves to be seen’, a view that aligns perfectly with our mission at Daley Hub.
As our strategic advisor in the early phases of marketplace planning, Nils guides brands through opportunity assessment, preparation, and go-to-market strategy before any investment in execution.
Nils is also the Commercial Director at ChannelMojo, our operational growth partner for marketplace onboarding and management. This dual perspective enables a seamless handover should you choose to move into full marketplace execution.
To find out more, why not read Nils’ blogs on marketplaces: https://www.daleyhub.com/blog
